pure-protection.co.uk

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.pure-protection.co.uk/

Character length : 26

Title

Pure Protection - Insurance and Protection for You, your Family - Pure Protection Limited

Description

Pure Protection - Insurance and Protection for You, your Family and Business

Keywords (meta keywords)

Pure Protection, Insurance, Protection, Family, Business, Critical Illness, health cover, home, partnership

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://pure-protection.co.uk/robots.txt

User-agent	Disallowed for the search engines
*	/stats/

Social

Social Engagement

Linkedin3

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Pure Protection - Insurance and Protection for You, your Family - Pure Protection Limited

Character length : 90

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	1	1	3	0	0

Heading structure in the source code

<H4>
<H1> Site Name
<H4> 028 9261 322801823 327982
<H2> Innovative Insurance Solutions
<H3> Quote Me
<H4>

Word cloud

insurance11
protection6
pure4
client2
corporate2
limited2
agreement2
most2
need2
products2
home2

Keyword matrix

word	title	descriptions	heading
insurance
protection
pure
client
corporate
limited

Two Word cloud

you need2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 6 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

6.30

Flesch Reading Ease

57.80

Coleman Liau Index

12.00

Automated Readability Index (ARI)

5.70

Dale–Chall Readability

7.80

SMOG Index

9.90

Spache Readibility

5.00

Number of letters

949

Number of words

179

Number of sentences

Average words per sentences

Number of syllables

306

Syllables in words

331

Average syllables in words

1.71

Number of words in first three syllables

Percentage of word / syllables

31.28

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.70 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://pure-protection.co.uk/.. /layerslider.css?ver=6.5.7

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

836.99KB

Javascript minifying

You can save 7KB (39% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

1.06MB

CSS minifying

You can save 6KB (16% compression) on the analysed URL by minifying the CSS files.

By minifying https://pure-protection.co.uk/.. /commercegurus.css?ver=4.9.5 you can save 2.5KB (14% compression rate)
By minifying https://pure-protection.co.uk/.. /front.css?ver=2.0.14 you can save 1.6KB (18% compression rate)
By minifying https://pure-protection.co.uk/.. /layerslider.css?ver=6.5.7 you can save 752B (20% compression rate)
By minifying https://pure-protection.co.uk/.. /animate.css?ver=4.9.5 you can save 479B (11% compression rate)
By minifying https://pure-protection.co.uk/.. /style.css?ver=4.9.5 you can save 326B (94% compression rate)
By minifying https://pure-protection.co.uk/.. /responsive.css?ver=4.9.5 you can save 313B (17% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

127.57KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://pure-protection.co.uk/.. /refill	Expiry time is not specified
https://connect.facebook.net/en_US/sdk.js	20 minutes

Speed test – Images

File size of all images combined

950.60KB

Image optimisation

You can save 327.1KB (41% compression) by optimising the images below:

By lossless compressing the https://pure-protection.co.uk/wp-content/uploads/2018/01/dick1-1.png you can save 148.2KB (98%) data.
By lossless compressing the https://pure-protection.co.uk/.. /headshots-2885-768x511.jpg you can save 33.7KB (48%) data.
By lossless compressing the https://pure-protection.co.uk/.. /Headshot-Photographer-004-1.jpg you can save 25.4KB (56%) data.
By lossless compressing the https://pure-protection.co.uk/.. /IMG_0063-768x512.jpg you can save 21.4KB (42%) data.
By lossless compressing the https://pure-protection.co.uk/wp-content/uploads/2018/01/dick1.png you can save 21.1KB (15%) data.
By lossless compressing the https://pure-protection.co.uk/.. /happy_doctors-768x512.jpg you can save 19.7KB (27%) data.
By lossless compressing the https://pure-protection.co.uk/.. /broker_slide_table_a-1024x410.jpg you can save 12.4KB (23%) data.
By lossless compressing the https://pure-protection.co.uk/.. /broker_faded_bg_a.jpg?id=71429 you can save 12KB (35%) data.
By lossless compressing the https://pure-protection.co.uk/.. /income-protection-2-768x512.jpg you can save 7.7KB (17%) data.
By lossless compressing the https://pure-protection.co.uk/.. /Tracy-Wright-Corvo-Actor-Headshots-600x4... you can save 6.7KB (22%) data.
By lossless compressing the https://pure-protection.co.uk/.. /broker_slide_group_b-1024x410.jpg you can save 5.9KB (22%) data.
By lossless compressing the https://pure-protection.co.uk/.. /Untitled-design.png you can save 5.7KB (22%) data.
By lossless compressing the https://pure-protection.co.uk/.. /vitality-1.png you can save 2.7KB (17%) data.
By lossless compressing the https://pure-protection.co.uk/.. /Untitled-design-1.png you can save 2.4KB (18%) data.
By lossless compressing the https://pure-protection.co.uk/.. /timthumb-1.jpeg you can save 2.1KB (24%) data.

Links

We found a total of 24 different links.
Internal links: 20
External links: 4

External links:

Link text (anchor)	Link strength
Web by truska
http://twitter.com/PureProtection
http://www.facebook.com/pureprotection
http://uk.linkedin.com/pub/liz-brown/a/63a/75b

Internal links:

Link text (anchor)	Link strength
Site Name
Home
Why Choose Us
Insurance Products
- Life Insurance
- Critical Illness Cover
- Income Protection
- Accident Sickness & Unemployment Insurance
- Private Medical Insurance
- Cash Plans
- Home Insurance
Corporate
- Group Health Insurance
- Keyman / Business Protection
- Employee Benefits
Work with us
Insurance News
Contact
contact page
Privacy

Website security

80.76.197.188

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of pure-protection.co.uk

Pure Protection - Insurance and Protection for You, your Family ...